Greetings from Flipkart!
We are glad to inform you that Flipkart has planned an array of consumer promotions, bank cashback offers & deep discounts across multiple categories during the entire month of June. Also, Flipkart would be offering upto DOUBLE commissions (upto 20%) for all affiliate referral sales/orders happening on its Mobile Apps (Android / iOS / Windows), thus resulting in higher affiliate earnings.
And there's more for our affiliate partners this month – earn increased commissions:
- On ALL Mobile Phones (except Mi4i, Lenovo A6000 Plus / 7000) for Desktop Website orders (upto 4% ) as well as Mobile App orders (upto 5% )
- Upto 5% on Flipkart e-Gift Vouchers
- Flat 10% on Laptop Skins & Decals and Automotive Accessories
- Upto 14% on Furniture
- Upto 6% on Flipkart Exclusive Laptops & Tablets
- Upto 20% on Pet Supplies , Sports & Fitness , Fashion & Lifestyle
- Upto 6% on Televisions , Microwave Ovens, ACs, Refrigerators , Washing Machines
- Upto 20% on Home & Kitchen Needs , Home Furnishing , Home Decor & Festive Needs and Home Improvement Tools
- Upto 6% on Mobile & Tablet Accessories and Computer Accessories
- Upto 2% on External Hard Disks , Memory Cards and Pen Drives
NEW! The all new Flipkart is here - we've got a whole new look & a new logo. Click Here to download/get your hands on our new logo and update the new Flipkart logo on your website/ blog/ mobile app to reflect our new brand identity.
NEW! Flipkart Affiliate Program introduces App Install tracking/attribution
As you are aware, due to the closure of Flipkart’s mobile website, all the mobile traffic being directed by our affiliate partners will land on Flipkart’s Mobile Apps (if the app is already installed) OR it’ll be redirected to the Flipkart app page on respective OS platform's App Store (if the app is not installed). With the trend of increased app usage in today’s mobile savvy world (especially India), and the attribution of Flipkart App installs as well as orders placed through Flipkart’s Apps, this is a good opportunity for our affiliate partners to earn more commissions.
- In case Flipkart App is NOT installed, the user will be redirected to the Flipkart app page on respective OS’ App Store (Play Store in case of Android, App Store in case of iOS, Windows Store in case of Windows) and affiliate tracking/attribution (for Flipkart App install^) will happen if its installed by the user on his/her mobile device (in such cases, the install will be classified as ‘Fallback’ install)
- In case Flipkart App is already installed, then the user will be taken to the Flipkart App (Android/ iOS/ Windows) and s/he lands on that specific home/ category/ product page (as per the affiliate link) and affiliate tracking/attribution will happen for the order(s) placed on Flipkart App.
For more details, please refer to the What's New! section in your affiliate account homepage or CLICK HERE to know more about how mobile app tracking works.
In short, if the user downloads the Flipkart App after clicking on an affiliate link promoting Flipkart products / deals, affiliates will be paid for every eligible app install (‘Fallback’ installs). If the user already has the app, then s/he is taken to the app & any purchase is done, then the order is attributed to the affiliate and you will be paid as per the category-wise commission rates for Mobile App orders. This ensures that our affiliate partners get paid for every call-to-action (be it a sale or an install) from the mobile traffic directed by them to Flipkart.
NEW! Direct Install (CPI) campaign for Flipkart Apps (Android/ iOS/ Windows)
In addition to being paid for all the eligible ‘Fallback’ installs, Flipkart Affiliate Program has also launched its Direct Install campaign which provides all our affiliate partners to run direct CPI campaigns for Flipkart App installs through owned/paid media inventory (preferably non-incent and good quality incent campaigns). In such cases, the install will be classified as ‘Direct’ install. Flipkart Affiliate Program is the 1st affiliate program in India to launch CPI campaigns for app downloads, apart from the regular CPS campaign for driving sales/orders. While running Direct Install campaigns, please ensure to adhere to the following conditions:-
- Targeting Geography – only India
- Target Devices- Android (version 3 & above), iOS, Windows
- Preferably non-incent and good quality incent campaigns (Financial penalties will be levied and/or suspension of affiliate account in case of wrong / exaggerated / misleading / false communication messages while promoting incent campaigns for app downloads)
- Tracking of installs will be as per 3rd party MMP (Mobile Measurement Platform) data^
The affiliate url for CPI campaign, App Installation Report (‘Report’ as well as ‘Download’ section), etc is available in your affiliate account panel itself. Pls copy/use the Affiliate URL for Direct Install (CPI) campaign from your affiliate account panel (homepage). You also have the option of adding/appending 1 SubID parameter (&affExtParam1=subid value) at the end of this URL for granular tracking of Direct Install (CPI) campaign [Example: http://affiliate.flipkart.com/install-app?affid=test&affExtParam1=ABC123]. For the detailed App Installs Report which has the break-up of Direct Install campaign as per SubID (affExtParam1), you can go to Downloads --> App Installs Report to generate the csv report.
^NOTE- Flipkart uses 3rd party MMP (Mobile Measurement Platform) data for tracking its mobile app installs. Affiliate attribution for Flipkart mobile app installs will happen only if the below 2 conditions are satisfied:
- Only fresh installs will be considered and not reinstalls (this is based on Device ID mapping being done through the MMP)
- The user has to launch/open the Flipkart App within a period of 14 days after installing the app on his/her device in order for the affiliate attribution to happen
Commission rates for Flipkart App installs during June 1-30, 2015 are mentioned below:
| Device Operating System | Fallback Install
(Rs per install) | Direct Install
(Rs per install) |
| Android | 35 | 25 |
| iOS | 60 | 45 |
| Windows | 60 | 45 |
- Fallback installs are the ones wherein, if a user clicks on any affiliate product/offer url on mobile device (not having the Flipkart app), ends up installing the Flipkart App
- Direct installs are the ones wherein partners use the affiliate url for the Direct Install (CPI) campaign to drive Flipkart app installs through their media inventory
Commissions rates for all referral sales/orders on the Flipkart marketplace during June 1-30, 2015 are mentioned below:
| CATEGORY | Website | Mobile Apps # |
New Customer*
order | Existing Customer order | New Customer*
order | Existing Customer order |
|
| Flipkart e-Gift Vouchers | 3% | 3% | 5% | 5% |
| Books, e-Books & e-Learning | 10% | 10% | 10% | 10% |
| Flipkart "Exclusive" Mobile phones** (Refer A to C below) |
| (A) Asus Zenfone, Moto (E/ G/ X /Turbo), Huawei Honor (Bee/ 4C/ 4X/ 6/ 6 Plus /Holly), Lenovo (A6000/ Vibe X2/ Vibe Z2 Pro), Xiaomi (except Mi4i) | 3% | 1.5% | 5% | 3% |
| (B) Alcatel, Microsoft Lumia 640, Samsung S5 Mini, Lava Iris Win, Spice Android One, Micromax Canvas A311, Samsung Galaxy S3 Neo, Yota, Karbonn Exclusive Series Phones | 4% | 2% | 5% | 3% |
| (C) Xiaomi Mi 4i, Lenovo (A6000 Plus / A7000) | 0.1% | 0.1% | 0.2% | 0.2% |
| All Other Mobile phones (Non-Exclusive) | 4% | 2% | 5% | 3% |
| Fashion & Lifestyle Categories (Clothing, Footwear, Watches, Bags-Wallets-Belts, Fashion Accessories, Luggage & Travel, Sunglasses & Eyewear, Sports & Fitness, Jewellery) | 14% | 8% | 20% | 12% |
| Toys & School Supplies | 14% | 8% | 20% | 12% |
| Baby Care & Diapers | 14% | 8% | 20% | 12% |
| Fragrance, Beauty & Wellness | 14% | 8% | 20% | 12% |
| Stationery & Office Supplies | 14% | 8% | 20% | 12% |
| Household Supplies | 14% | 8% | 20% | 12% |
| Pet Supplies | 14% | 8% | 20% | 12% |
| Large Sports & Fitness Equipments and Bicycles | 4% | 4% | 6% | 6% |
| Large Appliances (Television, Microwave Oven, Refrigerator, AC, Air Cooler, Washing Machine) | 4% | 4% | 6% | 6% |
| Home Categories (Home & Kitchen Needs, Home Decor & Festive Needs, Home Improvement Tools, Home Furnishing) | 14% | 8% | 20% | 12% |
| Furniture | 14% | 8% | 14% | 8% |
| Health Care Appliances | 5% | 5% | 10% | 10% |
| Personal Care Appliances | 5% | 5% | 10% | 10% |
| Home & Kitchen Appliances | 5% | 5% | 10% | 10% |
| Small Entertainment (iPods, MP3, Video & Audio Players) | 6% | 3% | 12% | 6% |
| Cameras & Camera Accessories | 2% | 2% | 4% | 4% |
| Tablets | 4% | 2% | 6% | 4% |
| Flipkart Exclusive Laptops | 6% | 3% | 6% | 4% |
| All Other Laptops (Non-Exclusive) | 4% | 2% | 6% | 4% |
| Mobile, Computer & Tablet Accessories (except Laptop Skins & Decals) | 3% | 3% | 6% | 6% |
| Laptop Skins & Decals | 10% | 10% | 10% | 10% |
| Computer Peripherals (except Storage) | 2% | 2% | 4% | 4% |
| Storage (External Hard Disks, Memory Cards, Pen Drives) | 1% | 1% | 2% | 2% |
| Music, Movies & TV Shows (CD/DVD/Blu-ray) | 8% | 8% | 12% | 12% |
| Posters | 8% | 8% | 12% | 12% |
| Gaming (Consoles, CD/DVD, Accessories) | 2% | 2% | 4% | 4% |
| Software | 2% | 2% | 4% | 4% |
| Wearable Smart Devices | 3% | 3% | 6% | 6% |
| Automotive Accessories | 10% | 10% | 10% | 10% |
# Affiliate tracking on all Mobile Apps is possible only through Smart Affiliate URLs
* New Customer is defined as the 1st order/transaction done by a customer on Flipkart.com in the last 6 months (counting from the date of transaction).
**In case any new exclusive phone is launched after 1st June 2015, it will be updated onwww.flipkart.com/affiliate |
